Ava Innes innovative sustainable cashmere duvets, made in the UK.

Bespoke Fabrics has developed an innovative natural insulation fabric using cashmere guard hair with a touch of wool, encased in organic cotton. Cashmere guard hair, which is considered a by-product of the cashmere industry, forms 60% of the fleece from the cashmere goat with 15,000 tonnes produced annually, has been ignored by the tradition textile industry due to its straight nature, which makes it difficult to knit or weave with.

This new fabric is thermally regulating, being warm in Winter and cool in Summer, and has many potential uses. The first product released using this new fabrication is duvets under the Ava Innes brand. www.avainnes.com

AVA INNES the new Scottish brand (launched Sept. 19) offers a unique sleeping experience through our first to market temperature regulating cashmere duvets. Natural, breathable and weighing more than traditional feather and down products, the Ava Innes duvet is unique. IP protection is pending.

Selling direct to consumers online, the duvet is available in three different weights, Summer, Year Round and Heavy Winter, and with small batch production can be made to any size.

Ava Innes duvets have been featured in The Sunday Times, Best of British Makers, March 2020; in the Going Green issue of Kitchen Bedrooms and Bathrooms, January 2020 and the Yorkshire Post, Best Buys September 2020.

Ava Innes wants customers to sleep better, sleep natural and sleep under cashmere. Users state they “are slipping into a deeper tranquil state” and that the duvet “cocooned around the body perfectly”, “they felt well-protected, and in heaven.”

The duvets are both luxurious, stylish and launderable. Based in the North of Scotland, the signature S stitching reflects our natural surroundings of the Highlands and Islands. Inspired by our love of open space, we choose these stunning architectural rooms to showcase the first to market cashmere duvet, including a recently renovated Hopeman Railway Station, c1891 and recently extended farmers cottage overlooking open fields on the Moray coast.

To find out more visit www.avainnes.com

Unlocking Ambition interview with Joan Johnston

Joan Johnston is delighted to be selected as one of the 20 entrepreneurs across Scotland to join the first Unlocking Ambition programme, launched in June 2018 by Scottish Government. Bespoke Fabrics have been developing a new sustainable cashmere product which will be launched to the market later this year. We can’t say too much just now, but look forward to telling you all about it soon. In the meantime here is the interview with Joan Johnston.


And learn more about the other purpose driven businesses on the programme at http://https://unlockingambition.scot/se/



Joan Johnston talking Innovation with Ivan Mc Kee MSP Minister for Trade, Investment and Innovation, hosted by the IOD, Inverness

Delighted to give feedback to Ivan McKee MSP Minister for Trade, Investment and Innovation, on support for Innovation in Scotland by HIE, ECCI, Climate-KIC and UnlockingAmbition



We are delighted to have been selected for the Climate Change Accelerator 1 programme at ECCI with our new business idea, to develop a textile based product, made here in Scotland. More on this to follow. In the meantime, please read the article.

Climate Change Launchpad at Edinburgh Carbon Centre for Innovation

Bespoke Fabrics is so excited to be supported by the Climate Change Launchpad at the Edinburgh Carbon Centre for Innovation (part of Edinburgh University). The textile based product under development, is relatively simple. Working through the process has really helped us focus on the key aspects of what we are offering, who the customer is and what the benefits are.

Now we’ve been moved onto the Accelerator scheme, we can’t wait to take our product to market in the coming months.