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Joan Johnston
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/03/newlogo2.png
Joan Johnston2020-09-21 11:37:492020-09-21 11:43:49Ava Innes innovative sustainable cashmere duvets, made in the UK.
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Joan Johnston
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Joan Johnston2018-09-12 10:05:162018-09-12 10:05:48Unlocking Ambition interview with Joan Johnston
https://www.bespokefabrics.co.uk/wp-content/uploads/2018/09/Innovation-meeting-with-Ivan-Mc-Kee.jpeg
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Joan Johnston
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/03/newlogo2.png
Joan Johnston2018-09-12 09:40:012018-09-12 10:15:01Joan Johnston talking Innovation with Ivan Mc Kee MSP Minister for Trade, Investment and Innovation, hosted by the IOD, Inverness
As a Creative Director with over 25 years experience, working across British luxury textiles in both creative and commercial roles, Joan Johnston has a wealth of experience working with internationally renowned brands in the US, Italy, France and Japan. Fulfilling roles ranging from Creative Lead, Board Director, Online Business Owner and University Programme Leader, Joan has acquired a wealth of knowledge from developing initial concepts through the design process to experiential brand focused promotion and sales delivery.With a particular passion and belief in the value of premium textile based products made across the UK and Ireland, Joan understands the need for clear communication in telling a unique brand story in order to effectively engage, gain and retain a loyal and sustainable customer base. Recognising the power of customer engagement, Joan’s recent research highlights the key attributes linking the customer with the maker.
Recognising the creativity and manufacturing capability within the UK and Ireland, the time has never been better to make in Scotland, England, Ireland and Wales. From fabric creation to ready-made product, accessories for wearing or for the home, Bespoke Fabrics can assist in all aspects of premium product development.Read More >
Passionate about making premium textile products in Scotland, England and Ireland, Bespoke Fabrics offers creative and commercial support to new and emerging brands. Clients benefit from practical, strategic and creative support from a broad range of areas; product development, focused commercial collections, connecting makers, international market entry, customer engagement, communication strategies.Read More >
With greater competition and more channels open to engage your customer, having the correct communication strategy in place is essential to grow your business. Understanding your customer, choosing the appropriate tone of voice, being consistent, offering compelling content, staying relevant can ultimately lead to engagement and customer loyalty.Read More >
Joan Johnston delivers talks both at industry conferences and universities across the UK. Using rich, engaging, relevant content, Joan’s passion for “Made in Britain” and knowledge of the premium market, make her a specialist in her field.Read More >
https://www.bespokefabrics.co.uk/wp-content/uploads/2020/09/Screenshot-2020-09-21-at-11.28.42.png
587
587
Joan Johnston
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/03/newlogo2.png
Joan Johnston2020-09-21 11:37:492020-09-21 11:43:49Ava Innes innovative sustainable cashmere duvets, made in the UK.
https://www.bespokefabrics.co.uk/wp-content/uploads/2018/09/UA-Workshop_Joan_200818_5633-020.jpg
800
1200
Joan Johnston
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/03/newlogo2.png
Joan Johnston2018-09-12 10:05:162018-09-12 10:05:48Unlocking Ambition interview with Joan Johnston
https://www.bespokefabrics.co.uk/wp-content/uploads/2018/09/Innovation-meeting-with-Ivan-Mc-Kee.jpeg
886
3689
Joan Johnston
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/03/newlogo2.png
Joan Johnston2018-09-12 09:40:012018-09-12 10:15:01Joan Johnston talking Innovation with Ivan Mc Kee MSP Minister for Trade, Investment and Innovation, hosted by the IOD, InvernessAs a Creative Director with over 25 years experience, working across British luxury textiles in both creative and commercial roles, Joan Johnston has a wealth of experience working with internationally renowned brands in the US, Italy, France and Japan. Fulfilling roles ranging from Creative Lead, Board Director, Online Business Owner and University Programme Leader, Joan has acquired a wealth of knowledge from developing initial concepts through the design process to experiential brand focused promotion and sales delivery.
With a particular passion and belief in the value of premium textile based products made across the UK and Ireland, Joan understands the need for clear communication in telling a unique brand story in order to effectively engage, gain and retain a loyal and sustainable customer base. Recognising the power of customer engagement, Joan’s recent research highlights the key attributes linking the customer with the maker.
Recognising the creativity and manufacturing capability within the UK and Ireland, the time has never been better to make in Scotland, England, Ireland and Wales. From fabric creation to ready-made product, accessories for wearing or for the home, Bespoke Fabrics can assist in all aspects of premium product development.
Passionate about making premium textile products in Scotland, England and Ireland, Bespoke Fabrics offers creative and commercial support to new and emerging brands. Clients benefit from practical, strategic and creative support from a broad range of areas; product development, focused commercial collections, connecting makers, international market entry, customer engagement, communication strategies.
With greater competition and more channels open to engage your customer, having the correct communication strategy in place is essential to grow your business. Understanding your customer, choosing the appropriate tone of voice, being consistent, offering compelling content, staying relevant can ultimately lead to engagement and customer loyalty.
Joan Johnston delivers talks both at industry conferences and universities across the UK. Using rich, engaging, relevant content, Joan’s passion for “Made in Britain” and knowledge of the premium market, make her a specialist in her field.