How do consumers value premium textiles made in Britain (findings available to purchase).

How do consumers value Premium textiles ( click on to see short video) made in Britain and what are the attributes they engage with. This 107 page document is a downloadable dissertation bringing together recent research into the subject title.

The content covers Provenance, Craftsmanship, Trust, Engagement, Emotional Connection, Communication, Sustainability, Transparency and the Conscious Consumers.

Looking at new business models and emerging brands unencumbered by traditional methods, these newbies are successfully engaging with the consumer resulting in sales on a digital platform.

After carrying out primary and secondary research with access to Mintel, Bain and Co. The Global Luxury Report, The Repatriation of UK Texiles,  Walpole Luxury Summit and Barclays CEBR report , this document was finished at the end of 2016.

If you would like to receive a copy, please email joan@bespokefabrics.co.uk