Creative and Commercial Support in the
Premium Textiles Arena

Bespoke Fabrics offers creative and commercial support in the premium textiles, fashion and interior markets to both emerging and established brands. With specialist experience in the international luxury market, Bespoke Fabrics can assist in all aspects from initial concept through product development to final delivery of an experiential brand focused promotion. With a growing interest in the circular economy and longevity of a well-designed product, Bespoke Fabrics has sustainability at its core.

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Joan Johnston

As a Creative Director with over 25 years experience, working across British luxury textiles in both creative and commercial roles, Joan Johnston has a wealth of experience working with internationally renowned brands in the US, Italy, France and Japan. Fulfilling roles ranging from Creative Lead, Board Director, Online Business Owner and University Programme Leader, Joan has acquired a wealth of knowledge from developing initial concepts through the design process to experiential brand focused promotion and sales delivery.

With a particular passion and belief in the value of premium textile based products made across the UK and Ireland, Joan understands the need for clear communication in telling a unique brand story in order to effectively engage, gain and retain a loyal and sustainable customer base.  Recognising the power of customer engagement, Joan’s recent research highlights the key attributes linking the customer with the maker.

Our Main Services

Bespoke Product Creative Development

Recognising the creativity and manufacturing capability within the UK and Ireland, the time has never been better to make in Scotland, England, Ireland and Wales. From fabric creation to ready-made product, accessories for wearing or for the home, Bespoke Fabrics can assist in all aspects of premium product development.

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Consultancy, Mentoring & Support

Passionate about making premium textile products in Scotland, England and Ireland, Bespoke Fabrics offers creative and commercial support to new and emerging brands. Clients benefit from practical, strategic and creative support from a broad range of areas; product development, focused commercial collections, connecting makers, international market entry, customer engagement, communication strategies.

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Communication Strategies

With greater competition and more channels open to engage your customer, having the correct communication strategy in place is essential to grow your business. Understanding your customer, choosing the appropriate tone of voice, being consistent, offering compelling content, staying relevant can ultimately lead to engagement and customer loyalty.

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Public Presentations & Knowledge Sharing

Joan Johnston delivers talks both at industry conferences and universities across the UK. Using rich, engaging, relevant content, Joan’s passion for “Made in Britain” and knowledge of the premium market, make her a specialist in her field.

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